Bloom

End to end mobile application

Introduction

Want to keep track of the growth of your plant? Not sure how to take care of the new plant you just purchased? With Bloom, you can set reminders to know when to water or fertilize your plants next.

Need extra help? Get access to booklets with instructions and tips for each type of plant. Want to share your gorgeous photos with the world? Use the Bloom social feed to connect with the other users and share your mutual love for plants.

Designed for both iOS and Android.

Process

Research
 

Competitive Analysis
1:1 Interviews
User Persona
Empathy Map

Information Architecture

Product Development
Site Map

Interaction Design

Sketches
Low-Fi Wireframes
High-Fi Wireframes
Prototyping
User Testing

UI Design
 

Moodboard
Style Tile
UI Kit

Research Insights

Doing a competitive analysis and conducting 1:1 interviews with potential users confirmed that taking care of plants is not an easy job, and the currently existing mobile application solutions seem to be incomplete.

Participants mentioned missing features, frustrations, and even applications that are simply too complicated to use.

  • Knowledge: The users want to learn new information and share their knowledge. To target this, a plant catalog will be created as well as an ability to reach other users and build a community.
  • Intuition: The main function of the app is going to be the ability to set reminders of plant-related actions. This will be the intuitive or "no-brainer" part of the application.
  • Easy flow: The application is targeting a problem that needs to be minimal for the users: Taking care of plants should be fun. Making the application easy to use and enjoyable is a high priority.
Sketches
Visuals

Moodboard

Color Palette

#000000
#FFFFFF
#E8E8E8
#00BAFF
#CBF7FE

Buttons & Interactions

Normal

Button text: Montserrat
Medium 12px
#000000

Fill #CBF7FE
Opacity 100%
No border

Disabled

Button text: Montserrat
Regular 12px
#999999

Fill #D5D5D5
Opacity 100%
Border #999999

Wireframes
Final Design
View live prototype
Conclusion & Next Steps

The iOS InVision prototype was tested on four participants with different levels of knowledge on plant caring. The participants all mentioned that they loved how complete the applicaton was, and how they would be happy to use it in real life. They also enjoyed the UI as they felt the color palette and choice of fonts made the application feel fresh and alive, matching well with the theme of plant caring.

No major pain points were discovered during the test. The participants said that the different sections of the application and the interactions made sense to them and were what they expected them to be.

NEXT STEPS:

  • Create the Android prototype and do user testing
  • Iterations for issues as necessary
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